1. Research your keyword phrases extensively. The phrases that people are typing in the search engines may be different from those that you think they are searching for. To find the optimal phrases to optimize for, use research tools such as Keyword Discovery, Wordtracker, Google AdWords, and Yahoo Search Marketing data.
2. Integrate your keyword phrases into each page’s unique Title tag. Title tags are critical because every search engine gives them a lot of importance. Remember that the information you place in this tag is what will show up as the clickable link to your site on the search engines.
3. Get relevant incoming links from pages and directories as soon as possible. Relevant links are links from sites within your neighborhood of topics. Of most importance are theme relevance, age, quality, and spread of links you get.
4. Do not participate in link exchanges with sites that have non-related content. It is recommended to not participate in link exchanges at all. Search engines assign higher relevancy if the incoming links are from relevant directories, vendors, clients, business partners, business directories such as Yahoo and City Search, and local sites such as the CVB sites.
5. Update the content on your site regularly. This will encourage more search engine spider activity and faster updates of your site.
6. Use Google Sitemap and Yahoo SiteExplorer to monitor your siteto see how often the spiders are coming to your site, how many pages are indexed, and to analyze the links to your site. Knowing how many pages are indexed is another important stat you can retrieve from Google Sitemap and Yahoo Site Explorer. This data indicates how good your site’s internal structure is and whether your site is crawled extensively.
7. Work towards building incoming links to your siteand submitting your site to local, regional, national and niche directories in a gradual and continuous manner. You can find out relevant links to your competitors by imputing competitors URL at link.milestoneinternet.com.
8. Make sure your site has a site map, which is linked to from every page on the site. This will help the search engine robots find every page with just two clicks.
10. Avoid buying multiple domains for one site. Multiple domains do not help you at all.