tag:blogger.com,1999:blog-81848332399202868482024-03-12T19:18:12.737-07:00Search Engine OptimizationUnknownnoreply@blogger.comBlogger16125tag:blogger.com,1999:blog-8184833239920286848.post-217890264121693452009-02-25T13:24:00.000-08:002009-02-25T13:40:17.401-08:00Ten SEO Tips<!-- google_ad_section_start --><!-- br--><span class="Apple-style-span" style="border-collapse: separate; color: rgb(255, 204, 51); font-family: times new roman; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><strong>1. Research your keyword phrases extensively</strong>. The phrases that people are typing in the search engines may be different from those that you think they are searching for. To find the optimal phrases to optimize for, use research tools such as Keyword Discovery, Wordtracker, Google AdWords, and Yahoo Search Marketing data.<br /><br /><strong>2. Integrate your keyword phrases into each page’s unique Title tag</strong>. Title tags are critical because every search engine gives them a lot of importance. Remember that the information you place in this tag is what will show up as the clickable link to your site on the <a href="http://latestsearchseo.blogspot.com/2009/02/8-quick-steps-to-seo-success.html">search engines</a>.<br /><br /><strong>3. Get relevant incoming links from pages and directories as soon as possible</strong>. Relevant links are links from sites within your neighborhood of topics. Of most importance are theme relevance, age, quality, and spread of links you get.<br /><br /><strong>4. Do not participate in link exchanges with sites that have non-related content</strong>. It is recommended to not participate in link exchanges at all. Search engines assign higher relevancy if the incoming links are from relevant directories, vendors, clients, business partners, business directories such as Yahoo and City Search, and local sites such as the CVB sites.<br /><br /><strong>5. Update the content on your site regularly</strong>. This will encourage more search engine spider activity and faster updates of your site.<br /><br /><strong>6. Use Google Sitemap and Yahoo Site</strong><span class="Apple-converted-space"> </span><strong>Explorer to monitor your site</strong><span class="Apple-converted-space"> </span>to see how often the spiders are coming to your site, how many pages are indexed, and to analyze the links to your site. Knowing how many pages are indexed is another important stat you can retrieve from Google Sitemap and Yahoo Site Explorer. This data indicates how good your site’s internal structure is and whether your site is crawled extensively.<br /><br /><strong>7. Work towards building incoming links to your site</strong><span class="Apple-converted-space"> </span>and submitting your site to local, regional, national and niche directories in a gradual and continuous manner. You can find out relevant links to your competitors by imputing competitors URL at link.milestoneinternet.com.<br /><br /><strong>8. Make sure your site has a site map</strong>, which is linked to from every page on the site. This will help the search engine robots find every page with just two clicks.<br /><br /><strong>9. Program your site to be “crawler-friendly</strong>.” This is important because search engines cannot search your site, read JavaScript links and menus, fill out forms, and interpret graphics and Flash. You can use all of these things on your site; however, you need to provide alternate means of navigation on your site, such as via HTML links in the main navigation on every page which link to the top-level pages of your site.<br /><br /><strong>10. Avoid buying multiple domains for one site</strong>. Multiple domains do not help you at all.<span class="Apple-converted-space"> </span><br /></span><br /><br /><!-- google_ad_section_end -->Unknownnoreply@blogger.com6tag:blogger.com,1999:blog-8184833239920286848.post-73063071619207364772009-02-14T07:46:00.000-08:002009-02-14T07:53:49.948-08:00Top 5 Common SEO Mistakes<!-- google_ad_section_start --><!-- br--><span class="Apple-style-span" style="border-collapse: separate; color: rgb(75, 75, 75); font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;font-family:Verdana;font-size:13;" ><p style="font-size: 10pt; font-weight: normal; color: rgb(204, 51, 204);">So you built your website, with hopes and dreams of internet riches, and the site looks great. But no one's coming to it! Then you start learning <a href="http://latestsearchseo.blogspot.com/2009/02/8-quick-steps-to-seo-success.html">SEO</a>, and you're feeling a little bit more confident about it. Here are a few easy mistakes that people make when learning SEO, to look out for as you start doing more SEO work for your site:</p><p style="font-size: 10pt; font-weight: normal; color: rgb(255, 204, 51);"><strong>Mistake 1: Keyword Stuffing</strong></p><p style="font-size: 10pt; font-weight: normal; color: rgb(204, 102, 204);">Before explaining why it's a bad idea, let's first define keyword stuffing as overfilling your content with your targeted keywords/keyphrases. By way of example, if you're targeting the phrase "navigation system," then keyword stuffing your content might read something like "Buying a new navigation system is something most customers do regularly as their old navigation system often fails to function in the proper way that a navigation system should..." and so on. It reads like a fourth grader's essay, and the search engine spiders pick up on the unnaturally high incidence of the same phrase repeated over and over.</p><p style="font-size: 10pt; font-weight: normal; color: rgb(204, 102, 204);">While every SEO expert has a different opinion about keyword density, a safe but effective range might be considered 4-9% density. This makes sure the search engines correctly categorize your site for the services you offer, without them penalizing you for blatantly stuffing it with keywords.</p><p style="font-size: 10pt; font-weight: normal; color: rgb(255, 204, 51);"><strong>Mistake 2: Link Farms vs. Directories</strong></p><p style="font-size: 10pt; font-weight: normal; color: rgb(204, 102, 204);">What is the difference between a link farm and a directory? It sounds like an easy question, but it's deceptively difficult. The reason is that directories and link farms share almost everything in common, so instead of a black and white difference between the two, they basically fall on a spectrum, and usually somewhere in the grey middle area.</p><p style="font-size: 10pt; font-weight: normal; color: rgb(204, 102, 204);">That said, a working definition of link farm might go something like "a page of links with no other purpose or benefit to the visitor other than to provide backlinks to other pages." And why are they a problem? Search engines will not only disregard them as useless, they will often penalize the linked sites as well, by de-indexing them or demoting them in the rankings.</p><p style="font-size: 10pt; font-weight: normal; color: rgb(204, 102, 204);">So how do you tell the difference between a link farm and a directory? Here are a few things to look for: 1) What's the Google Page Rank? 2) How well organized is it? 3) Does it have useful content other than links? 4) Is it visually attractive or otherwise made to be appealing to visitors? Be sure to ask these questions before submitting your site to an online directory.</p><p style="font-size: 10pt; font-weight: normal; color: rgb(255, 204, 51);"><strong>Mistake 3: Duplicate Content</strong></p><p style="font-size: 10pt; font-weight: normal; color: rgb(204, 102, 204);">There's a lot of buzz going around the internet about duplicate content; quite simply, it's the same content appearing on more than one page on the internet. The search engines have been known to devalue pages that they see as duplicates, since the implication is that a site is simply spamming by putting automated content out on the web.</p><p style="font-size: 10pt; font-weight: normal; color: rgb(204, 102, 204);">However, unlike link farm penalties, duplicate content isn't actively penalized, but merely disregarded sometimes by the search engines. If you're worried about it, well, write new content!</p><p style="font-size: 10pt; font-weight: normal; color: rgb(255, 204, 51);"><strong>Mistake 4: Overbidding for PPC Advertising</strong></p><p style="font-size: 10pt; font-weight: normal; color: rgb(204, 102, 204);">Pay per click advertising (PPC) and SEO are NOT the same, but they're related enough to warrant a mention here. Amateurs often overbid for their PPC advertising, which not only costs them unnecessary money but drives up PPC prices elsewhere artificially. As with so many concepts in business, start low and go slow, which in this case means opening the bidding around 5-10 cents per click, and raising your bids as necessary to achieve your desired results.</p><p style="font-size: 10pt; font-weight: normal; color: rgb(255, 204, 51);"><strong>Mistake 5: Investing Too Much Time in SEO Education</strong></p><p style="font-size: 10pt; font-weight: normal; color: rgb(204, 102, 204);">Serious webmasters devoted to online businesses and internet marketing would be wise to learn as much as possible about SEO. That said, the overwhelming majority of online business owners would probably be better off using their time to expanding their client base, or developing new products or websites, rather than spending tedious hour after tedious hour learning the minutiae of SEO and internet marketing. If you're capable of earning $45/hour while aggressively working your business, and can hire someone to handle SEO for you for $20/hour, then it's a no-brainer: hire an<span class="Apple-converted-space"> internet marketing company</span> and get back to running your business.</p></span><br /><br /><!-- google_ad_section_end -->Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-8184833239920286848.post-77048749867578376942009-02-01T06:51:00.000-08:002009-02-01T06:55:55.453-08:008 Quick Steps to SEO Success<!-- google_ad_section_start --><!-- br--><span style="color: rgb(255, 102, 0);font-size:130%;" ><span class="Apple-style-span" style="border-collapse: separate; font-family: times new roman; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 22px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">To many, Search Engine Optimization can be a confusing and frightening process. If you’re a newbie, it can be difficult to understand the do’s and don’ts of SEO and effectively applying them.<br />Here are 8 steps that can get you started on the right track, but know this: SEO must always be applied to a site, it’s not a process that you do only once and then forget about. It requires constant attention.<br /><br /><p style="margin: 0px 0px 15px; padding: 0px;"><b>Step1</b>. Do proper keyword research. Find keywords related to your site, which receive good traffic but have little competition. Use those keywords in your site’s title, description, links, and H1 tags.</p><p style="margin: 0px 0px 15px; padding: 0px;"><b>Step2</b>. Write content on a regular basis. The search engines, especially Google, love sites that publish fresh quality content on a regular basis. It is crucial for that content to be original!</p><p style="margin: 0px 0px 15px; padding: 0px;"><b>Step3</b>. Send news stories about your site to social networks like Digg. Social bookmark the articles you write for more traffic and incoming links.</p><p style="margin: 0px 0px 15px; padding: 0px;"><b>Step4</b>. Work on one way link building. Make helpful comments on related blogs/sites and live a link back to your site, using your main keywords as the link title.</p><p style="margin: 0px 0px 15px; padding: 0px;"><b>Step5</b>. Send articles to article directories. These can be the posts you publish on your site, or totally new and original articles created especially for distribution. Make sure you write good resource boxes and use the main keyphrase for the link title.</p><p style="margin: 0px 0px 15px; padding: 0px;"><b>Step6</b>. Submit a press release. Write a good press release regarding your site, or pay someone to write it for you. Include a link to the site, and see all the search engines publishing your link above the search results - in the news section.</p><p style="margin: 0px 0px 15px; padding: 0px;"><b>Step7</b>. Do link exchanges with similar sites. Although not as powerful as one way links, reciprocal links can still help your site a lot so don’t ignore them.</p><p style="margin: 0px 0px 15px; padding: 0px;"><b>Step8</b>. Create a sitemap. It is very important that every site has its sitemap as search engines use them to easily rank all your pages.</p><p style="margin: 0px 0px 15px; padding: 0px;">There you have it. 8 simple steps than can go a long way for your online business. Just remember to apply them on a regular basis, and the traffic will come - in large amounts.</p></span><br /><br /></span><!-- google_ad_section_end -->Unknownnoreply@blogger.com5tag:blogger.com,1999:blog-8184833239920286848.post-81890424062246171942009-01-25T08:36:00.000-08:002009-01-25T08:55:58.321-08:00SEO - The Basics You Should Know<!-- google_ad_section_start --><!-- br--><span class="Apple-style-span" style="border-collapse: separate; color: rgb(85, 85, 85); font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;font-family:'Trebuchet MS';font-size:12;" ><p><span style="color: rgb(255, 0, 0);">What is it</span>?</p><p>SEO is a carefully created method of improving the probability of your web page appearing on the results page of a search engine query. The nearer the top of the search engine results page your web site appears, the more likely that searchers will click on your web site link and go on to purchase the product or service you represent. You can perform search engine optimization yourself, or hire an expert to do it for you. There are approved ways to improve your standing and ways that can get you banned. It’s important that you do the optimization correctly to avoid getting your web site shut down.</p><p><span style="color: rgb(255, 0, 0);">Who needs it</span>?</p><p>Any small business owner with products or services advertised online should make the effort to optimize their web site so as to achieve the best results when the search engine spiders visit your site. There are SEO algorithms that are used that are generally proprietary and different search engines look for different components in order to determine the rank of the specific web page. Naturally, each web site owner wants to achieve the highest possible page ranking for the products or services that are displayed on the web site. Getting your page ranking as near to the top of the search results as possible gives you more web browsers seeing your link.</p><p style="color: rgb(255, 0, 0);">How to get the best results <span style="color: rgb(0, 0, 0);">?</span><br /></p><p>The best results for SEO is to determine the specific algorithm used by a particular search engine and write your web site to use the best possible mix of keywords, links, and placement so as to improve your ranking. Attention should be paid to using the keywords or keyword phrases correctly. Not only the number of times they are used, but in what context they are used. Even the placement of keywords on the page is important for best results. Another factor that is important is that of links to other web pages.</p><p><span style="color: rgb(255, 0, 0);">How does SERP apply</span>?</p></span><span class="Apple-style-span" style="border-collapse: separate; color: rgb(85, 85, 85); font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;font-family:'Trebuchet MS';font-size:12;" ><p>SEO best results are returned on the SERP or Search Engine Results Page. When a searcher on the internet uses terms in a search engine query box, the search engine returns results on a page called the Search Engine Results Page. This can be a few links up to thousands of links, but few searchers look beyond the first page or two of results, since the results often are less relevant as you move further down the page. The ranking of your web page up toward the top of the list is what can increase your sales significantly.</p><p style="color: rgb(255, 0, 0);">Page rankings</p></span><br /><span class="Apple-style-span" style="border-collapse: separate; color: rgb(85, 85, 85); font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;font-family:'Trebuchet MS';font-size:12;" ><p>Page rankings are the somewhat arbitrary number assigned to web pages based on the SEO results identified by the search engine spiders or robots. Each major search engine relies on a different algorithm for ranking, although there are similarities between the three major search engines, MSN. Yahoo and Google. The goal of search engine optimization techniques is to have the web page appearing on the first page of search results for the specific query.</p><p>Optimization techniques and resources information can be found at<span class="Apple-converted-space"> </span><a target="_new" href="http://latestsearchseo.blogspot.com/2008/12/google-seo.html" style="text-decoration: none; color: rgb(84, 154, 216); font-weight: bold;">SEO</a><span class="Apple-converted-space"> </span>or<span class="Apple-converted-space"> </span><a target="_new" href="http://latestsearchseo.blogspot.com/2008/12/google-seo.html" style="text-decoration: none; color: rgb(84, 154, 216); font-weight: bold;">Search Engine Optimization</a>. SEO is the goal of each business and web site owner in order to increase the sales revenue for the product or service.</p></span><br /><span class="Apple-style-span" style="border-collapse: separate; color: rgb(85, 85, 85); font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;font-family:'Trebuchet MS';font-size:12;" ><br /></span><br /><!-- google_ad_section_end -->Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8184833239920286848.post-48722167331916379742009-01-20T08:33:00.000-08:002009-01-20T08:50:03.252-08:00The Top 20 Search Engine Ranking Factors<!-- google_ad_section_start --><!-- br--><span style="font-size:130%;"><span class="Apple-style-span" style="border-collapse: separate; color: rgb(255, 153, 0); font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;font-family:times new roman;" ><p style="font-weight: normal;font-size:10pt;">1. <span style="font-weight: bold;">Title Tag:</span><br /><br />Type your targeted keyword phrase in ANY search engine and notice how 9 of the top 10 sites have that targeted phrase somewhere in their title tag.<br /><br />*Learn from your competitors and remember keyword density and prominence.</p><p style="font-weight: normal;font-size:10pt;"><br /></p><p style="font-weight: normal;font-size:10pt;">2.<span style="font-weight: bold;"> Heading Tag Structure</span><br /><br />H1, H2, H3, H4 and no more. Remember H1 is what the whole page is about and the other 'sub' H's are explaining each section under that heading. A good way to look at this is to look at it in a standard outline format.</p><p style="font-weight: normal;font-size:10pt;">A. = H1<br /><br />--- a. = H2<br /><br />------ i. H3<br /><br />--- b. = H2<br /><br />------ i. H4<br /><br />------ ii. H3 & H4<br /><br />--- c. = H2<br /><br />------ i. =H3<br /><br />--------- 1. H4<br /></p><p style="font-weight: normal;font-size:10pt;"><br /></p><p style="font-weight: normal;font-size:10pt;">3.<span style="font-weight: bold;"> META Description</span><br /><br />The META description is there to describe the page. So describe the page. Remember your page is about your targeted keywords. Make sure those keywords are scattered throughout the description of each page. Also, sometimes the search engines will display your description under your listings on the SERP's (Search Engine Results Page). Therefore make the description captivating enough to make the visitors want to click on your website and not your competitor's.</p><p style="font-weight: normal;font-size:10pt;"><br /></p><p style="font-weight: normal;font-size:10pt;">4. <span style="font-weight: bold;">Age of Site</span><br /><br />Arguably, this is the deciding factor when picking between 2 sites with great stats. Search engines trust websites that have been around for a long time. This is because if the site wasn't valuable, it would not be on-line any longer. Even though this factor is a huge factor, it's only a factor for old active domains. Old, yet active domains that have history of constant updates and consistently acquiring links are the hardest sites to beat.</p><p style="font-weight: normal;font-size:10pt;"><br /></p><p style="font-weight: normal;font-size:10pt;">5. <span style="font-weight: bold;">Total Pages Indexed</span><br /><br />The total # of pages indexed is very important because usually the more pages indexed the more keywords you will be targeting. This is not always true, however considering this is USUALLY true; this is definitely a factor in search engines' algorithms. The more pages you have, the more chances your site has to get found. Furthermore every page linking within your site (if done right) could build strong internal page rank.</p><p style="font-weight: normal; font-size: 10pt;"><br /></p><p style="font-weight: normal; font-size: 10pt;">6. <span style="font-weight: bold;">Anchor Text of internal Links</span><br /><br />It's important that the links within your site that leads visitors from one page to another describes that page with the keyword it's targeting.<span class="Apple-converted-space"> </span><br /><b>IE:</b><span class="Apple-converted-space"> </span>Get directions to our San Diego Location</p><p style="font-weight: normal; font-size: 10pt;"><br /></p><p style="font-weight: normal; font-size: 10pt;">7.<span style="font-weight: bold;"> Total Backlinks</span><br /><br />YES, the amount of back links still matters. The more links you have, the better. BUT, it's the more relevant links from the greatest variety of sites, the better. You need links from blogs, forums, authority sites, educations sites, local area sites, industry sites, etc. They all must be relevant to you. The more accurate the relativity, the more closer you are to being the most relevant site to the searcher's query. The more (relevant) links, the merrier.</p><p style="font-weight: normal; font-size: 10pt;"><br /></p><p style="font-weight: normal; font-size: 10pt;">8. <span style="font-weight: bold;">Anchor Text of Incoming Links</span><br /><br />Originally if someone linked to your site, that someone was a different person with a different website giving you a link titling your company name. So if someone Googles your company name, you'd be the first to show up because other sites said that's who you are. But, new potential customers aren't looking for your web site. People are searching for your services. So you have to find ways to get links describing the services you offer.</p><p style="font-weight: normal; font-size: 10pt;">This way other sites are vouching that you are "men's clothing". The SERP's already know you're Men's Ware House.</p><p style="font-weight: normal; font-size: 10pt;"><br /></p><p style="font-weight: normal;font-size:10pt;">9. <span style="font-weight: bold;">Average Time on Site</span><br /><br />One factor that helps Google determine if your site is a site that will give visitors a pleasant user experience is to record how long visitors stay at your site. The longer you can keep a visitor on your site the more likely you are providing that user with an experience worth sticking around for.</p><p style="font-weight: normal;font-size:10pt;"><br /></p><p style="font-weight: normal;font-size:10pt;">10. <span style="font-weight: bold;">Bounce Rate</span><br /><br />Like Average Time on Site, Bounce Rate is a metric that measures the worth of your page. Do visitors come to your site and click the back button more often than not? Normally if 80% of the people visiting your site are clicking the back button, that site is not relevant to what they were searching for.</p><p style="font-weight: normal;font-size:10pt;"><br /></p><p style="font-weight: normal;font-size:10pt;">11.<span style="font-weight: bold;"> Strength of Competition</span><br /><br />To be honest, this really isn't a factor in its own. The strength of the competition is probably the backbone of every factor. Ranking results are based on a comparative scale. Meaning the number 1 site is more relevant then the number 2 site based on ALL of these factors. Good ways to measure the strength of the competition is analyze their Alexa Rank, Total Pages Indexed, Total Backlinks and their Google Pagerank.</p><p size="10pt" style="font-weight: normal;"><br /></p><p size="10pt" style="font-weight: normal;">12. <span style="font-weight: bold;">Total Character Count</span><br /><br />The more content you have, the better chance you have at satisfying your visitor's query. Google looks for special keywords within your content to back up the keywords you are targeting.<span class="Apple-converted-space"> </span><br />If you are targeting men's clothing, Google looks for terms that will answer every visitor's query. Like pants, shirts, prices, location, xl, discounts, customer service, socks, fitting room, fabric, fashion, etc. Usually to cover all of the visitors' possible questions, you need to provide a lot of unique and informative content.</p><p size="10pt" style="font-weight: normal;"><br /></p><p size="10pt" style="font-weight: normal;">13. <span style="font-weight: bold;">Page Rank</span><br /><br />(Ceterus Paribus) Yes, page rank still counts. Many "<b>SEO</b>'s" will tell you that this doesn't matter. But, the core of Google's algorithm is based on Page Rank.</p><p size="10pt" style="font-weight: normal;"><br /></p><p size="10pt" style="font-weight: normal;">14. <span style="font-weight: bold;">Keyword Placement</span><br /><br />Where amongst all of your content and web pages is your target keywords located? Keywords should have prominent placement in paragraphs supporting their matching headings. Naturally placing your keyword in rich related content the right amount of times is arguably the top ranking factor.</p><p size="10pt" style="font-weight: normal;"><br /></p><p size="10pt" style="font-weight: normal;">15. <span style="font-weight: bold;">Types of Media</span><br /><br />Have you noticed videos on the SERP's ranking higher than you?<span class="Apple-converted-space"> </span><br />Or, have you ever ended up at a site through a picture?<span class="Apple-converted-space"> </span><br />Having a variety of media types shows that you are presenting your targeted keywords in various forms, this is most likely pleasing a variety of visitors.</p><p size="10pt" style="font-weight: normal;"><br /></p><p size="10pt" style="font-weight: normal;">16. <span style="font-weight: bold;">HTML Validation</span><br /><br />Content : Code ratio is a ranking factor. It must be easy for the bots to run through your site. Also when spiders run through your site, it's necessary that you prevent any traps that could prevent the spider from crawling your site completely and finding all of your content. Broken links are also a big no, no. The bots hate getting led to nothing.</p><p style="font-weight: normal; font-size: 10pt;"><br /></p><p style="font-weight: normal; font-size: 10pt;">17.<span style="font-weight: bold;"> Navigation and Architecture</span><br /><br />How your site is built and themed is very important for spider indexing and visitor navigation. The paths your visitors take are being recorded. So make sure the pages you want to rank well are easy to find for the user. Having your targeted keywords categorized and your page structure in a siloing format is best. Also add a site map to your website so the spiders could have a one stop page to your whole domain.</p><p style="font-weight: normal; font-size: 10pt;"><br /></p><p style="font-weight: normal; font-size: 10pt;">18. <span style="font-weight: bold;">Click-through-Rate on SERP</span><br /><br />Google wants to provide results the visitors want. And to help them determine what they want is to record how many times out of a 1,000 impressions do people click through to your site. If your listing has the highest click through rate it must be because your title, description and or brand are what the users was most likely looking for. This is why title tags and META descriptions are 2 of the other 20 factors in ranking well on the SERP's</p><p size="10pt" style="font-weight: normal;"><br /></p><p size="10pt" style="font-weight: normal;">19.<span style="font-weight: bold;"> Total Search Queries Conducted After Leaving Site</span><br /><br />If the user searches for that same term over and over again, they must not have found what they were looking for. Your site should answer the visitors query by proving data to the engines that proves that visitor don't need to look any further.</p><p size="10pt" style="font-weight: normal;"><br /></p><p size="10pt" style="font-weight: normal;">20. <span style="font-weight: bold;">Percentage of Return Visits</span><br /><br />The higher percentage you have of returning visitors, the better. High return rate means people who have visited your site before enjoyed their visit and found your site valuable. This factor is used in helping Google help others find a site that the visitor may find interesting. So if your site is relevant to the searcher's query and everyone that visits your site returns, Google will use this as a measure of a relevant and interesting site, thus leading to search engine higher rankings.</p></span> </span><!-- google_ad_section_end -->Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-8184833239920286848.post-36355109188056620502009-01-09T08:45:00.000-08:002009-01-09T09:03:03.543-08:00Be Aware Of SEO Errors<span style="font-size:100%;"><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 19px; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><p style="text-decoration: none; font-family: Arial,Helvetica,sans-serif; font-size: 12px; line-height: 160%;">Doing search engine submission and just having a flashy web site is not enough. It is important that potential customers locate your site to keep your business growing. You might say, “What is wrong with my site? It has a beautiful design and an impressive content.” But give it a second thought. Are you really satisfied with the business that is flowing? If this continues, will it be possible for you to survive in this competitive world? This brings us into the realm of <a href="http://latestsearchseo.blogspot.com/2009/01/be-aware-of-seo-errors.html">SEO</a>.</p><p style="text-decoration: none; font-family: Arial,Helvetica,sans-serif; font-size: 12px; line-height: 160%;"><strong>Be aware of SEO errors:</strong></p><p style="text-decoration: none; font-family: Arial,Helvetica,sans-serif; font-size: 12px; line-height: 160%;">1.<span class="Apple-converted-space"> </span><strong>Non-standard title</strong>: One should have a clear concept about the title. A standard title should always include the major web site’s keywords and it is recommended to use the company name after the keyword phrase. For more information logon to<span class="Apple-converted-space"> </span><a href="http://www.keyword-swipe.com.title/" target="_blank" style="font-size: 12px; font-family: Arial,Helvetica,sans-serif; text-decoration: underline;">www.keyword-swipe.com.Title</a><span class="Apple-converted-space"> </span>should always be chosen keeping the viewers in mind or else it can prove to be lethal for its search engine ranking.</p><p style="text-decoration: none; font-family: Arial,Helvetica,sans-serif; font-size: 12px; line-height: 160%;">2.<span class="Apple-converted-space"> </span><strong>Use of Meta data</strong>: Meta data provides useful information about a web page and the three pieces of metadata that requires our concern are Title, Keywords and Description.</p><p style="text-decoration: none; font-family: Arial,Helvetica,sans-serif; font-size: 12px; line-height: 160%;">3.<span class="Apple-converted-space"> </span><strong>Back-links:</strong><span class="Apple-converted-space"> </span>Some sites tend to link them with other important sites. But the most genuine way to get good links is to develop good contents. If your site can enchant your users then other site owners will have a good reason to link to you, benefiting you from the SEO point of view.</p><p style="text-decoration: none; font-family: Arial,Helvetica,sans-serif; font-size: 12px; line-height: 160%;">4.<span class="Apple-converted-space"> </span><strong>Flashy images</strong>: Flashy images might be attractive to you but it may not be so to search engines and users. What matters most is the quality of information that is provided to the users – because spiders can’t read flashy images and so they fail to index them.</p><p style="text-decoration: none; font-family: Arial,Helvetica,sans-serif; font-size: 12px; line-height: 160%;">5.<span class="Apple-converted-space"> </span><strong>Consistency and Maintenance</strong>: One must always remember that it is important to keep an eye on the rankings of your page. To be successful one should maintain an updated site.</p><p style="text-decoration: none; font-family: Arial,Helvetica,sans-serif; font-size: 12px; line-height: 160%;">6.<span class="Apple-converted-space"> </span><strong>Reduced site usability</strong>: Inconvenience created to the user always results to a poor lifetime value to the visitors and makes the site less attractive.</p><p style="text-decoration: none; font-family: Arial,Helvetica,sans-serif; font-size: 12px; line-height: 160%;">7.<span class="Apple-converted-space"> </span><strong>Not staying within guidelines</strong>: Search engines have guidelines and violating them may prove to be costly as it may lead to a site being removed from the search engine index or otherwise penalized.</p><p style="text-decoration: none; font-family: Arial,Helvetica,sans-serif; font-size: 12px; line-height: 160%;">8.<span class="Apple-converted-space"> </span><strong>Keyword density:</strong><span class="Apple-converted-space"> </span>It is the ratio of the number of keywords used on a web page to the total number of words on that page. For more infomation logon to<span class="Apple-converted-space"> </span><a href="http://www.sitemap-makers.com.the/" target="_blank" style="font-size: 12px; font-family: Arial,Helvetica,sans-serif; text-decoration: none;">www.sitemap-makers.com.The</a><span class="Apple-converted-space"> </span>keyword density of an article ranges between 2% to 12 %. Repetition of the keyword sometimes damages the charm of the content.</p><p style="text-decoration: none; font-family: Arial,Helvetica,sans-serif; font-size: 12px; line-height: 160%;">9.<span class="Apple-converted-space"> </span><strong>Wrong keywords:</strong><span class="Apple-converted-space"> </span>Knowing and understanding the customers’ needs is very important. Based on it, effective keywords should be chosen so that it brings traffic to the site and makes it more SEO friendly.</p><p style="text-decoration: none; font-family: Arial,Helvetica,sans-serif; font-size: 12px; line-height: 160%;">10.<span class="Apple-converted-space"> </span><strong>Insufficient data:</strong><span class="Apple-converted-space"> </span>Stuffing your website with irrelevant data will create a negative impression on your customers and it may harm your rankings if not taken seriously.</p><p style="text-decoration: none; font-family: Arial,Helvetica,sans-serif; font-size: 12px; line-height: 160%;">Thus, the role of SEO is vital to a successful online marketing campaign. A website designed beautifully with original contents following the varied information stated above will definitely generate a good business and collect higher returns on investments</p></span></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8184833239920286848.post-92118718770753288952009-01-03T08:31:00.000-08:002009-01-04T08:18:11.974-08:00Search Engine Optimization Tips and Tricks<span style="color: rgb(255, 0, 0);font-size:130%;" ><span style="font-family: times new roman;">Everyone knows that <a title="Seo" href="http://latestsearchseo.blogspot.com/2008/12/7-useful-seo-tips-for-wordpress-blog.html">search engine optimization</a> is the game to play these days. After all, it seems as though it’s the only thing that everyone talks about anymore. But how do you go about properly optimizing your website? Do you really need to spend a bundle of money for special tools and consultants?</span><br /><br /><span style="font-family: times new roman;">The answer is no - as long as you have a little bit of time and willingness to learn. In this article, we’ll take a look at some simple steps you can take that have been proven to greatly improve the ranking of websites within search engine results.</span><br /><br /><span style="font-family: times new roman;">But first, I’ll define search engine optimization, according to Dictionary.com, so that we start on the same page: [search engine optimization is] the process of choosing targeted keywords and keyword phrases related to a Web site so the site will rank high when those terms are part of a Web search; abbr. SEO. A good basic definition - you will see in a moment, however, that SEO does go above and beyond mere keywords.</span><br /><br /><span style="font-family: times new roman;">So let’s get started from the ground up.</span><br /><br /><span style="font-family: times new roman;">Website Structure</span><br /><br /><span style="font-family: times new roman;">We’ll start at the very basis - your website’s structure. This pertains to the way your site is put together, and every other aspect of SEO builds upon this. I’ll start with the basic website/web page elements you do not want to have, and I’ll also explain why:</span><br /><br /><span style="font-family: times new roman;">>Re-directs - Re-directs refer to pages that are blank and just point to another page. Many search engines run into trouble when they try to add re-direct pages to their databases, so this is something you want to stay away from. Many re-direct pages are not indexed, and if you are using a re-direct for your homepage, there goes any chance you may have had of any part of your website landing in search results.</span><br /><br /><span style="font-family: times new roman;">> Frames - Frames consist of essentially two separate web pages being displayed as one. Frames are usually used so that, for instance, a constant navigation menu can be displayed in a panel on the left side of the screen, while the rest of the screen changes each time a link in the navigation panel is clicked. This can make a website look snazzy, but search engines just can’t process frames, and you’ll end up with the same problems as if you tried to use re-directs. It is best to stay away from frames. The good news is that you can emulate the function of frames pretty easily, through the use of simple HTML - the only difference is that you’ll have to include the navigation menu code on each page, but it is worth doing this to have your website indexed.</span><br /><br /><span style="font-family: times new roman;">> Image maps - Image maps are images that have had separate links added to them. To illustrate, suppose you have created an image with three areas of text on it: ‘Home’ ‘Help’ and ‘Links’. By "mapping" that image, you can create three separate links around each area of text, without having to break the image into three smaller images. Image maps are usually used for navigation menus, but here is where the problem comes in: search engines cannot follow the links in a navigation menu. (Aren’t you starting to get tired of all the problems these navigation menus cause?) There is an easy work-around, though, if you really want to use image maps - just include the links as text links somewhere else on each page that has an image map. Search engines will be able to follow these text links and index the rest of your site.</span><br /><br /><span style="font-family: times new roman;">> Macromedia Flash - You either have a love or hate relationship with Flash, but the bottom line is it chokes up search engines too. If you don’t have to use it, please, don’t. (Not only for your sake, but for the sake of us who have gotten just a little bit tired of those tacky Flash headers on every website now!)</span><br /><br /><span style="font-family: times new roman;">> CGI, PHP, and all that stuff - CGI, PHP, and other web programming and scripting languages are very powerful and can contribute a great deal to a website’s functionality. But dynamic web pages are just one more thing that search engines can’t digest. Oftentimes, there may be no getting around using scripting in a website, but use it sparingly, and if you’re using it for the sole reason of looking impressive when HTML would do the job just fine, by all means, switch to HTML!</span><br /><br /><span style="font-family: times new roman;">So now you have a basic understanding of the technologies and areas to avoid when building - or re-designing - your website. A properly structured website facilitates the easier "crawling" of "spiders" through it so that it receives a higher search engine results ranking.</span><br /><br /><span style="font-family: times new roman;">We’ll now move on to the content of your website, an often-overlooked aspect of search engine optimization.</span><br /><br /><span style="font-family: times new roman;">Website Content</span><br /><br /><span style="font-family: times new roman;">The content your website contains is very important. All the search engine crawling in the world won’t do you any good if the search engine "spiders" don’t find any useful content on your site. Oftentimes, you won’t see search engine optimization programs cover your website’s content, but this is a very important point that I think should not be left out.</span><br /><br /><span style="font-family: times new roman;">Your website should consist of a good amount of relevant, explanatory content, containing your keywords (which we’ll talk about in a few moments) and several good supporting images (we’ll get to those in a second as well).</span><br /><br /><span style="font-family: times new roman;">Upon hearing that more text is better, many webmasters make the mistake of adding un-decipherable jibberish to their sites. This is also something we’ll discuss under the Keywords & META Tags section, but for now I will say that this is a big no-no. Search engines can tell when you’re trying to fool them, and if they consider your site to have committed a large offense, they may even permanently blacklist your domain from their results database. So it is extremely important that the content on your website makes sense.</span><br /><br /><span style="font-family: times new roman;">One good idea is to include articles on your website. Search engines greatly prefer content that changes often, and what better way to have changing content than to continuously post articles on your site. Not only will you be perceived as an expert in your field, you’ll also make the search engines happy.</span><br /><br /><span style="font-family: times new roman;">I think that’s as far as I’ll go with content - much of what will be discussed in the next section applies here as well, so keep reading!</span><br /><br /><span style="font-family: times new roman;">Keywords & META Tags</span><br /><br /><span style="font-family: times new roman;">Keywords are yet another integral part of your search engine optimization campaign. For starters, you need to sit down with a sheet of paper (and don’t forget your good old thinking cap!) and think of keywords that pertain to your business. (For the record, keywords can be both single words and phrases - just make sure they’re not too long!) Think of what your website does, and develop keywords that you would use to describe your website and its content. It does not matter how many keywords you come up with, although it is best to have no less than five (and the less you have, the more targeted your search engine marketing can be).</span><br /><br /><span style="font-family: times new roman;">After you’ve developed your list of keywords, there are a few things you’re going to want to do with them. First, sprinkle them within the pages of your site. Anywhere you have text on your website, include these keywords. It is best to have at least three per page (of each one), as the search engines likely will not pay attention to them otherwise. Keep these tips in mind when inserting your keywords:</span><br /><br /><span style="font-family: times new roman;">> Do not repeat a keyword over and over.</span><br /><br /><span style="font-family: times new roman;">> Do not repeat a keyword over and over (or even just once) and make it the same color as your website’s background.</span><br /><br /><span style="font-family: times new roman;">> Do not include your keywords all together as jibberish that no normal human can understand.</span><br /><br /><span style="font-family: times new roman;">The second thing you’re going to want to do is to include these keywords in the descriptive sentences you will use in the ALT tags for the images you have on your site. Again, follow the rules in bold above that can be applied to ALT tags.</span><br /><br /><span style="font-family: times new roman;">Third, add these keywords to your META tags. There are three elements to the META tags that you will be using: Title, Description, and Keywords. For the Title and Description META tags, follow the rules in the bold text above - and be sure to include your company name in these two tags, if it is not already one of your keywords. For the Keywords META tag, you can go to town adding your keywords, one right after the other! Separate them with a comma, and do not include the same keyword more than once! Doing so (as well as violating any of the bolded ‘Do not’ points above) can also get your domain name permanently blacklisted.</span><br /><br /><span style="font-family: times new roman;">Inbound Links</span><br /><br /><span style="font-family: times new roman;">Another great search engine optimization technique that is often overlooked is incoming links. Every link you have coming into your website raises the "awareness" of your site in the search engine’s minds. If the links come from websites with high Google PageRank ratings, that is even better (in Google’s eyes, anyway - this doesn’t apply to MSN, Yahoo!, etc.).</span><br /><br /><span style="font-family: times new roman;">How do you go about getting links to your website? One of the easiest ways is to add your site to as many industry-related online directories as you can find. A couple of other quick and easy methods include posting ads at Craigslist and other free classifieds sites, and swapping your links with similar (competing or not - this is up to you!) sites.</span><br /><br /><span style="font-family: times new roman;">Remember, the more inbound links you have, the higher your Google PageRank, as well as your position in the search results of Google, MSN, and the others.</span><br /><br /><span style="font-family: times new roman;">Outbound Links</span><br /><br /><span style="font-family: times new roman;">Did you know that outbound links are just as important as inbound links? Perhaps the search engines don’t care for traffic hogs, but whatever their reason, websites containing links leaving their sites consistently rank higher in search engine results than those that do not.</span><br /><br /><span style="font-family: times new roman;">So who do you link to? Remember that you can swap links with other related sites and you can both benefit. You can also link to complementary websites that visitors to yours may be interested in (but that don’t in any way compete with you). The main idea for getting both inbound and outbound links is to be aggressive, as well as innovative in your approach.</span><br /><br /><span style="font-family: times new roman;">Conclusion</span><br /><br /><span style="font-family: times new roman;">This is by no means an exhaustive guide. But I can’t keep rambling on and on either. You need time to go perform the tasks we’ve discussed here today, so that your site can be on its way to the top of the search engine results.</span><br /><br /><span style="font-family: times new roman;">So stay tuned for further search engine optimization articles here at HostReview.com. I’ll be posting more search engine optimization techniques very soon!</span><br /></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8184833239920286848.post-11473439451646422622008-12-28T08:26:00.000-08:002008-12-28T08:32:37.187-08:007 Useful SEO tips for Wordpress Blog<!-- google_ad_section_start --><!-- br--><br /><p style="color: rgb(0, 0, 0); font-family: times new roman;" align="justify">Yesterday Luqmaan of computer-realm.net emailed me and asked about the secret of traffic of my blog. I’m very happy with the way traffic is growing in this blog. I’ve started this blog in this domain <a title="Php, Ajax, Javascript, Web 2.0 Blog" href="http://roshanbh.com.np/">http://roshanbh.com.np</a> from 4th of Jan 2008. All the other old posts are imported from my old blog http://php-ajax-guru.blogspot.com.Due to few difficulties in blogger.com, <a title="Blogger sucks wordpress wow" href="http://roshanbh.com.np/2008/01/blogger-sucks-wordpress-wowww.html">I’ve decieded to move my blog to Wordpress</a>. And in less than two months, Alexa ranking of this blog is 253,907 which seems really surprising for Luqmaan.</p> <p style="color: rgb(0, 0, 0); font-family: times new roman;"><span id="more-53"></span></p> <p style="color: rgb(0, 0, 0); font-family: times new roman;" align="justify">As you can see the picture below, I’ve got 451 visits from search engine on Jan 26. Which is good for a blog which is not older than 2 month in this domain.</p> <pre style="overflow: auto;"><a title="seo tips for wordpress blogs" href="http://roshanbh.com.np/wp-content/uploads/2008/02/visit-feb-27-2006.gif"><img src="http://roshanbh.com.np/wp-content/uploads/2008/02/visit-feb-27-2006.thumbnail.gif" alt="useful seo tips for wordpress blogs" border="0" /></a></pre> <p style="color: rgb(0, 0, 0); font-family: times new roman;" align="justify">Type “php ajax freelancer” in Google , you can see me in the top. Good achievement i think.</p> <p style="color: rgb(0, 0, 0); font-family: times new roman;" align="justify">I would not say I’m not good in <a href="http://latestsearchseo.blogspot.com/2008/12/seo-tips.html">SEO </a>at but I know some tips and technique about seo which I’m going to share with you. I never write for search engine (except my <a title="Php Ajax freelancer developer and programmer" href="http://roshanbh.com.np/php-ajax-programmer-freelancer-web-developer-nepal">About Me</a> page) and suggest you the same but always optimize the posts for the search engine.</p> <p style="color: rgb(0, 0, 0);"><strong>1) Content is the king :</strong></p> <p style="color: rgb(0, 0, 0); font-family: times new roman;" align="justify">This is the bottom line of SEO. I always try to write the articles on those topics of web technology which might be people are looking for.Furthermore, create a timeless content so that people come and read the same post in future as well. Always write for the readers not for the search engines otherwise people may come at your post from search engine but will not read your blog in future.</p> <p><strong>2) Use ALL in ONE SEO PLugins :</strong></p> <p style="font-family: times new roman;" align="justify"><a title="all in one seo plugin" href="http://wp.uberdose.com/2007/03/24/all-in-one-seo-pack/" target="_blank"> <span style="color: rgb(0, 0, 0);">ALL in ONE SEO Plugins</span></a><span style="color: rgb(0, 0, 0);"> is the best plugin to be used in the wordpress if you know something about SEO. It can let you define various attribute related to seo like page title, meta keyword, meta description.</span></p> <p style="color: rgb(0, 0, 0);"><strong>3) Put the Main Keyword in Title and Meta Descritption :</strong></p> <p style="color: rgb(0, 0, 0); font-family: times new roman;" align="justify">Search engine gives much more priority to the keyword in page title and Meta Description. So always try to put the possible search keywords in title and meta description. Furthermore, never put the name of the blog combined page title of that particular post in the title of the page, it may dilute the strength of the page title .Finally, Search engine gives less priority to Meta keyword but never ignore them.</p> <p style="color: rgb(0, 0, 0);"><strong>4) Use noindex or nofollow option for the category or archives:</strong></p> <p style="color: rgb(0, 0, 0); font-family: times new roman;" align="justify">Some bloggers put more tags to to cut off the post in the middle and some does not. If you don’t cut off the post in the middle then you must do it. Search engine may penalize you if it finds the duplicated content in your site i.e. same content in different places of your website. You can use the options in the All in One SEO Pack for no indexing or you can create the robots.txt file for nofollow. More detail of <a href="http://www.outfront.net/tutorials_02/adv_tech/robots.htm" target="_blank">robots.txt file can be found here</a>.As you can see category and archive page of my website are not indexed in google.</p> <p style="color: rgb(0, 0, 0);"><strong>5) Use XML sitemaps pluggings :</strong></p> <p style="color: rgb(0, 0, 0); font-family: times new roman;" align="justify"><a title="xml sitemaps plugin" href="http://www.arnebrachhold.de/projects/wordpress-plugins/google-xml-sitemaps-generator/" target="_blank">XML sitemaps</a> is the plugging which creates the site maps for the various search engine. When you post a new article then it creates the site map for major search engine like google, msn and yahoo.When a search engine spider visits your website they first look for the site map which contains the links to be visited in that website.</p> <p style="color: rgb(0, 0, 0);"><strong>6) Put Post title Premalink Structure</strong> :</p> <p style="color: rgb(0, 0, 0); font-family: times new roman;" align="justify">Always use the premalink structure which contains the name of post like http://roshanbh.com.np/php-ajax-freelancer not like http://roshanbh.com.np/p?=123. The Search engine gives more values to that page if the keyword found in the URL.</p> <p style="color: rgb(0, 0, 0);"><strong>7) Use Post Slug</strong> :</p> <p style="font-family: times new roman; color: rgb(0, 0, 0);" align="justify">This is what I was missing to do in the older posts. Post slug is the test to be displayes in the URL when permalink structure uses post name. You can find the Post Slug in the right hand side of Wordpreess while writing the post. And always include the keyword in the Post Slug like one I did for this which is “seo-tips-wordpress-blog”.</p><br /><!-- google_ad_section_end -->Unknownnoreply@blogger.com2tag:blogger.com,1999:blog-8184833239920286848.post-16175967364083383152008-12-18T17:09:00.000-08:002008-12-18T17:12:31.470-08:00Google SEO<!-- google_ad_section_start --><!-- br--><span class="Apple-style-span" style="border-collapse: separate; color: rgb(75, 75, 75); font-family: times new roman; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><p style="font-size: 10pt; font-weight: normal;">The consensus is that there are more than 200 factors with which Google ranks web pages. There is no reliable definitive SEO list of these 200 factors; however, Google does patent some of these algorithms. From their patent can be gleaned some useful information. The list below is an explanation of some of these patented items.</p><p style="font-size: 10pt; font-weight: normal;">Keyword in URL - The URL or web page address should have the keyword in it. As an SEO strategy the keyword in the first position is best, the keyword in the second position is second best and so on.</p><p style="font-size: 10pt; font-weight: normal;">Keyword in domain name - This is similar to the keyword in URL above; however, there is a unique feature which search engine optimization (SEO) should account for. Within Google ranking, the preferred method for indicating a space is by the use of a hyphen. While strategic SEO placement of one or two hyphens is good, use of more than four hyphens is bad.</p><p style="font-size: 10pt; font-weight: normal;">Keyword in title tag - This is an obvious SEO technique. The SEO strategy to follow in this case is to position the keyword near the start of the title tag. Also the title tag should be less than 60 characters long with no embedded special characters.</p><p style="font-size: 10pt; font-weight: normal;">Page rank - Page rank is based on the quantity and quality of the links. Page rank is a combination of popularity and value. For SEO this means that the preference is for the search engine to catalog links to several sites. The greater the number of links cataloged, the more popular. This equates to quantity. The SEO process must keep in mind that these linked sites are checked for relevance to the content requested. This is the quality aspect.</p><p style="font-size: 10pt; font-weight: normal;">Inbound link anchor text - Anchor text is the phrase that users click on to reach a web page. For SEO purposes the anchor text must the optimized keyword.</p><p style="font-size: 10pt; font-weight: normal;">Link from an expert site - Not all web sites are created equally. Sites which contain expert content provide a higher ranking boost. The search engine optimization (SEO) effort here is to find these expert sites and obtain links to them.</p><p style="font-size: 10pt; font-weight: normal;">Site age - Basically, the older the site the more stable it is considered. If the site is not already mature there are several SEO techniques to age a site. Beware that most are black hat techniques.</p><p style="font-size: 10pt; font-weight: normal;"><span class="Apple-style-span" style="border-collapse: separate; color: rgb(75, 75, 75); font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">The fact that Google may have 200 plus factors to rank web pages should not daunt the owner. Even though there is no reliable list of these 200 factors, SEO consultants are cognizant of these factors. It is important to discuss the prioritization of these factors as they relate specifically to the owners situation. As equally important is to determine which of these factors will be addresses by the SEO consultant. Just remember that although Google has a strong Internet grip on searches, is not the only game in town.</span></p></span><br /><br /><!-- google_ad_section_end -->Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-8184833239920286848.post-18898525299266995492008-12-07T07:22:00.000-08:002008-12-07T07:34:17.799-08:00SEO Tips<!-- google_ad_section_start --><!-- br--><span style="font-size:100%;"><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;font-family:times new roman;font-size:130%;" ><table width="100%" border="0" cellpadding="0" cellspacing="0"><tbody><tr><td valign="top" width="499" height="300"><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Arial; font-size: 9px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><table width="100%" border="0" cellpadding="0" cellspacing="0"><tbody><tr><td valign="top" width="499" height="300"><div class="tipTitle" style="margin: 20px 15px 10px; color: rgb(208, 111, 26); font-size: 13px; font-weight: bold; text-align: left;"><br />Tip 1:<span class="Apple-converted-space"> </span><span class="tipTitleBlack" style="color: rgb(0, 0, 0); font-size: 13px; font-weight: normal;">Avoid Bad Coding.</span></div><div class="tipText" style="margin: 10px 15px; color: rgb(128, 127, 131); font-weight: normal; text-align: left; font-size: 12px;">Ensure web pages are<span class="Apple-converted-space"> </span><a href="http://validator.w3.org/" title="W3C Compliant" target="new" style="text-decoration: none; color: rgb(253, 138, 53); font-weight: normal;">W3C Compliant</a>. <a href="http://www.blogger.com/post-edit.g?blogID=8184833239920286848&postID=7456040352933105065">Search Engines </a>bots crawl through web sites by analyzing the sites code. The idea is to make html clean and error free so that these bots are able to index every page of a website. Having errors could mean that your entire site does not get indexed by the bots, and ultimately can lead to a lower page ranking.</div><div class="tipTitle" style="margin: 20px 15px 10px; color: rgb(208, 111, 26); font-size: 13px; font-weight: bold; text-align: left;">Tip 2:<span class="Apple-converted-space"> </span><span class="tipTitleBlack" style="color: rgb(0, 0, 0); font-size: 13px; font-weight: normal;">Use Relevant Keywords.</span></div><div class="tipText" style="margin: 10px 15px; color: rgb(128, 127, 131); font-weight: normal; text-align: left; font-size: 12px;">If a website is about belgian chocolate, then go after specific keywords. For example "gourmet belgian chocolate" and "belgian chocolate truffles" would be good choices because they are very specific. The more specific a keyword is, the less competition it will receive in search engine rankings. This allows sites to have an easier time ranking, and a better position in the search engines.</div><div class="tipTitle" style="margin: 20px 15px 10px; color: rgb(208, 111, 26); font-size: 13px; font-weight: bold; text-align: left;">Tip 3:<span class="Apple-converted-space"> </span><span class="tipTitleBlack" style="color: rgb(0, 0, 0); font-size: 13px; font-weight: normal;">Smart Keyword Placement.</span></div><div class="tipText" style="margin: 10px 15px; color: rgb(128, 127, 131); font-weight: normal; text-align: left; font-size: 12px;">After the keywords have been decided on, they should show up somewhere in the site title and header tags. The keywords should also be in the web pages body, but avoid overdoing the<span class="Apple-converted-space"> </span><a href="http://www.seochat.com/seo-tools/keyword-density/" title="keyword density" target="new" style="text-decoration: none; color: rgb(253, 138, 53); font-weight: normal;">keyword density</a>.</div><div class="tipTitle" style="margin: 20px 15px 10px; color: rgb(208, 111, 26); font-size: 13px; font-weight: bold; text-align: left;">Tip 4:<span class="Apple-converted-space"> </span><span class="tipTitleBlack" style="color: rgb(0, 0, 0); font-size: 13px; font-weight: normal;">Get Inbound Links.</span></div><div class="tipText" style="margin: 10px 15px; color: rgb(128, 127, 131); font-weight: normal; text-align: left; font-size: 12px;">Relevant incoming links from other websites that are 'trusted' can boost the site's search engine ranking. Try to avoid paid link backs and too many reciprocal links. Stay away from link schemes.</div></td></tr></tbody></table></span></td></tr></tbody></table></span><br /></span><!-- google_ad_section_end -->Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-8184833239920286848.post-31929316562548133522008-11-30T07:59:00.000-08:002008-11-30T08:19:44.558-08:005 SEO Secrets to Get More Sales<!-- google_ad_section_start --><!-- br--><span style="font-family:times new roman;">We all wish to get targeted traffic to your sites and increase interest and sales in either our products or services and using the top <a title="SEO" href="http://http//www.blogger.com/post-edit.g?blogID=8184833239920286848&postID=2082072849564926901">Search Engine Optimization techniques</a> can help us do just that. Here you can find these tips to improve in your sales techniques online.</span><br /><br /><br /><span style="font-family:times new roman;">1. Making sure that you have an eye catching title and description of your site/products/services is the key to receiving a good number of hits through the Search Engines. In SEO language these translate n what we call the title and meta tags so putting the right keywords into your title and description are a good start. Try to find the best combination of keywords to get the most visitors and using a keyword tool is a good idea to getting the best combination for your site.</span><br /><br /><br /><span style="font-family:times new roman;">2. Making a really eye catching headline that will keep your visitor glued to the site is very important and using something like a ‘how to’ or ‘hints and tips’ for example are usually good bait for your targeted traffic. Though you have to find a good long tail keyword that is appropriate for your site for example using a headline that acts like a question your customer might type in such as ‘how to cure arthritis’ for example might work very well.</span><br /><br /><br /><span style="font-family:times new roman;">3. Using clusters of keywords in each page for your traffic to land on is great and also links to various products or pages you want your customers to see using a text or hyper link with a specific keyword that your traffic will be keying in to view. Rather than using the name of the site it is good to use a text link with a keyword linking to the site on a page as this is very search engine friendly.</span><br /><br /><br /><span style="font-family:times new roman;">4. Using Audio and visual images and sounds on your site can really enhance the image of your site and make it much more colorful and attractive to your prospective customers as long as you use the combinations wisely and they are not too obtrusive.</span><br /><br /><br /><span style="font-family:times new roman;">5. Try to include a search box on your blog or site as this may encourage people to stay on your site for longer and if you use an analytical tool like Google Analytics for example hen you can see what kind of keywords your visitors are typing in so you can have an idea of what they are interested in and s even this will work directly or indirectly to your benefit.</span><br /><br /><!-- google_ad_section_end -->Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-8184833239920286848.post-20820728495649269012008-11-24T09:14:00.000-08:002008-11-24T09:39:22.264-08:00SEO Marketing techniques<!-- google_ad_section_start --><!-- br--><span style=";font-family:times new roman;font-size:85%;" ><span class="Apple-style-span" style="border-collapse: separate; color: rgb(85, 85, 85); font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 16px; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><p style="text-align: justify;"><a title="SEO TIPS" href="http://www.blogger.com/post-edit.g?blogID=8184833239920286848&postID=7456040352933105065" rel="nofollow" style="outline-style: none; outline-width: medium; text-decoration: none; color: rgb(28, 99, 99); font-weight: bold;">SEO Marketing</a><span class="Apple-converted-space"> </span>is a technique used by professional who want to get your web page ranked high on the search engines. When you choose to implement to your web page with the proper<span class="Apple-converted-space"> </span><a title="SEO TIPS" href="http://www.seomarketingprof.com/" rel="nofollow" style="outline-style: none; outline-width: medium; text-decoration: none; color: rgb(28, 99, 99); font-weight: bold;">SEO Marketing</a><span class="Apple-converted-space"> </span>techniques, you will quickly see the improvements to your customer base and your business. Follow the step by step guide that many<span class="Apple-converted-space"> </span><a title="SEO TIPS" href="http://www.seomarketingprof.com/" rel="nofollow" style="outline-style: none; outline-width: medium; text-decoration: none; color: rgb(28, 99, 99); font-weight: bold;">SEO Marketing</a><span class="Apple-converted-space"> </span>teams supply you and soon you will find that you have the high ranking web page that brings you the business that you want. Professional SEO Marketing Choosing to upgrade your web page to a highly optimized advertising machine is something that many business owners strive for. In order to do this, you should always get the best advice possible. By working with the professional<span class="Apple-converted-space"> </span><a title="SEO TIPS" href="http://www.seomarketingprof.com/" rel="nofollow" style="outline-style: none; outline-width: medium; text-decoration: none; color: rgb(28, 99, 99); font-weight: bold;">SEO Marketing</a>team you find here, you will be able to gain the level of web presence that you need for optimal results.<span class="Apple-converted-space"> </span><a title="SEO TIPS" href="http://www.seomarketingprof.com/" rel="nofollow" style="outline-style: none; outline-width: medium; text-decoration: none; color: rgb(28, 99, 99); font-weight: bold;">SEO Marketing</a><span class="Apple-converted-space"> </span>works on a number of different levels. Educating yourself about some SEO Marketing will help you when it comes time to ask questions. Asking the right ones will allow you to be more involved in the process and getting the right SEO plan for you. SEO Marketing Get the<span class="Apple-converted-space"> </span><a title="SEO TIPS" href="http://www.seomarketingprof.com/" rel="nofollow" style="outline-style: none; outline-width: medium; text-decoration: none; color: rgb(28, 99, 99); font-weight: bold;">SEO marketing</a><span class="Apple-converted-space"> </span>that you need when you sign up with a marketing firm that brings you the right information and the end product that you want right on time, every time. When you are ready to build your client base and raise your level of visibility on the search engines, you can do so by getting the right<span class="Apple-converted-space"> </span><a title="SEO TIPS" href="http://www.seomarketingprof.com/" rel="nofollow" style="outline-style: none; outline-width: medium; text-decoration: none; color: rgb(28, 99, 99); font-weight: bold;">SEO Marketing</a><span class="Apple-converted-space"> </span>firm to back you. Check out the information that you see before you right here.</p></span></span><span style="font-size:85%;"><br /><br /><br /></span><!-- google_ad_section_end -->Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8184833239920286848.post-50287944881809110542008-11-21T09:19:00.000-08:002008-11-21T10:10:16.026-08:005 Search Engine Optimization Tactics<span class="Apple-style-span" style="border-collapse: separate; color: rgb(34, 34, 34); font-family: times new roman; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 22px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><p style="margin: 10px 0px; padding: 0px;">Search Engine Optimization is not as difficult as you might think although it can be time consuming if you try to do it all yourself.</p><p style="margin: 10px 0px; padding: 0px;">The Goal of search engine optimization is getting your content listed in all the top positions in Google, Yahoo and MSN for your target keywords. When someone does a search for your particular subject or niche, you want your site or content to be at the top of the pile.</p><p style="margin: 10px 0px; padding: 0px;"><span style="font-size:130%;"><strong style="margin: 0px; padding: 0px;">Here are five of my favorite <a title="SEO tips"href="http://latestsearchseo.blogspot.com/2008/11/21-essential-seo-tips-techniques.html">SEO </a>tactics for you:</strong></span></p><p style="margin: 10px 0px; padding: 0px;"><span id="more-169" style="margin: 0px; padding: 0px;"></span></p><p style="margin: 10px 0px; padding: 0px;">1. Great Content is the number one factor for getting high rankings and keeping them. Search engines are businesses who supply a product just like any other. The product for a search engine is information and any website that offers quality and new information to the search engines customers usually does well in the rankings. Quality content is vital for<a href="http://http://www.blogger.com/post-edit.g?blogID=8184833239920286848&postID=6466000307856674555"> SEO</a> success.</p><p style="margin: 10px 0px; padding: 0px;">2. Keywords are the number one tool for achieving great rankings. Keywords are those words that people search for when looking for products and services. The best keywords are actually phrases that narrow down the search for potential customers.<br />For example, if you have a site selling toys, you might think ‘toys’ is a great keyword. Wrong! The competition is too great and you would be better looking for something like - ‘toys for girls’ which narrows down the search. So how about ‘toys for girls age seven which narrows it down even more. True, you will have less people searching but those that do will surely be more likely to buy. So do your research into what people are searching for. Amend the text etc on your website to reflect this and watch the sales fly in!’Long tail keywords’ can be enormously profitable if used correctly.</p><p style="margin: 10px 0px; padding: 0px;">3. On-page Factors and site design will play a big role in the indexing of your site and it’s content. Make sure that all your pages can be reached from your homepage and that no pages are more than three levels away from it.<br />Ensure that you have all your Meta tags such as title, description, and keywords optimised. Your page title and description should be keyword targeted but remember to make them draw and entice your potential customers to your website. You never get a second chance to make a first impression!</p><p style="margin: 10px 0px; padding: 0px;">4. Google is the big beast of search engines so concentrate most of your SEO efforts on them. I am not saying that you ignore Yahoo! or MSN, just that you be realistic about which company is the biggest in this market.<br />Use Google’s Webmaster Tools to fine tune your pages for Google. Google Alerts are also useful to keep up on niche keywords and for comment link-building on any newly created pages that Google has indexed.</p><p style="margin: 10px 0px; padding: 0px;">5. Link Building is the most effective way to boost search rankings. Make sure you get back-links from other sites related to your market and make sure the ‘anchor text’ is related to your keywords. The anchor text is the underlined/clickable portion of a link.<br />Don’t forget that linking is a two-way street. Impress the search engines by linking out to high ranked relevant sites in your niche. For instance, I link out to Google webmaster tools amongst many others, to enhance my credibility and to help my visitors.</p></span><br /><br /><!-- google_ad_section_end -->Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8184833239920286848.post-4579423016764800772008-11-14T05:52:00.000-08:002008-11-14T05:54:09.009-08:00Directory Submission : one way link building video<!-- google_ad_section_start --><!-- br--><br /><p>Number of quality backlinks i.e links from other websites pointing to your website is a very important aspect to <a href="http://latestsearchseo.blogspot.com/2008/11/google-guru-matt-cutts-discusses-how.html">effect your ranking in google</a> and all other search engines.The best way to get quality links is directory submission to good web directories. One way link building by means of directory is explained in the video below.<br /><br /><br /></p><div align="center"><embed src="http://www.youtube.com/v/asbmaXXT4P0&hl=" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></div><br /><!-- google_ad_section_end -->Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8184833239920286848.post-74560403529331050652008-11-08T06:36:00.000-08:002008-11-08T06:39:40.618-08:0021 Essential SEO Tips & Techniques<!-- google_ad_section_start --><!-- br--><br /><b style="font-family: times new roman;"><a title="SEO" href="http://latestsearchseo.blogspot.com/2008/11/google-guru-matt-cutts-discusses-how.html">Small Business SEO</a> Checklist: The Do’s</b> <p style="font-family: times new roman;"><b>1. Commit yourself to the process.</b> SEO isn’t a one-time event. Search engine algorithms change regularly, so the tactics that worked last year may not work this year. SEO requires a long-term outlook and commitment.</p> <p style="font-family: times new roman;"><b>2. Be patient.</b> SEO isn’t about instant gratification. Results often take months to see, and this is especially true the smaller you are, and the newer you are to doing business online.</p> <p style="font-family: times new roman;"><b>3. Ask a lot of questions when hiring an SEO company.</b> It’s your job to know what kind of tactics the company uses. Ask for specifics. Ask if there are any risks involved. Then get online yourself and do your own research—about the company, about the tactics they discussed, and so forth.</p> <p style="font-family: times new roman;"><b>4. Become a student of SEO.</b> If you’re taking the do-it-yourself route, you’ll have to become a student of SEO and learn as much as you can. Luckily for you, there are plenty of great Web resources (like <a href="http://searchengineland.com/">Search Engine Land</a>) and several terrific books you can read. Aaron Wall’s <a href="http://www.seobook.com/">SEO Book</a>, Jennifer Laycock’s <a href="http://www.searchengineguide.com/smallbizsembook.html">Small Business Guide to Search Engine Marketing</a>, and <a href="http://www.yourseoplan.com/">Search Engine Optimization: An Hour a Day</a> by Jennifer Grappone and Gradiva Couzin are three I’ve read and recommend.</p> <p style="font-family: times new roman;"><b>5. Have web analytics in place at the start.</b> You should have clearly defined goals for your SEO efforts, and you’ll need web analytics software in place so you can track what’s working and what’s not.</p> <p style="font-family: times new roman;"><b>6. Build a great web site.</b> I’m sure you want to show up on the first page of results. Ask yourself, “Is my site <i>really</i> one of the 10 best sites in the world on this topic?” Be honest. If it’s not, make it better.</p> <p style="font-family: times new roman;"><b>7. Include a site map page.</b> Spiders can’t index pages that can’t be crawled. A site map will help spiders find all the important pages on your site, and help the spider understand your site’s hierarchy. This is especially helpful if your site has a hard-to-crawl navigation menu. If your site is large, make several site map pages. Keep each one to less than 100 links. I tell clients 75 is the max to be safe.</p> <p style="font-family: times new roman;"><b>8. Make SEO-friendly URLs.</b> Use keywords in your URLs and file names, such as <i>yourdomain.com/red-widgets.html</i>. Don’t overdo it, though. A file with 3+ hyphens tends to look spammy and users may be hesitant to click on it. <i>Related bonus tip:</i> Use hyphens in URLs and file names, not underscores. Hyphens are treated as a “space,” while underscores are not.</p> <p style="font-family: times new roman;"><b>9. Do keyword research at the start of the project.</b> If you’re on a tight budget, use the free versions of <a href="http://www.keyworddiscovery.com/search.html">Keyword Discovery</a> or <a href="http://freekeywords.wordtracker.com/">WordTracker</a>, both of which also have more powerful paid versions. Ignore the numbers these tools show; what’s important is the relative volume of one keyword to another. Another good free tool is Google’s <a href="https://adwords.google.com/select/KeywordToolExternal">AdWords Keyword Tool</a>, which doesn’t show exact numbers.</p> <p style="font-family: times new roman;"><b>10. Open up a PPC account.</b> Whether it’s Google’s AdWords or Yahoo’s Search Marketing or something else, this is a great way to get <i>actual search volume</i> for your keywords. Yes, it costs money, but if you have the budget it’s worth the investment. It’s also the solution if you didn’t like the “Be patient” suggestion above and are looking for instant visibility.</p> <p style="font-family: times new roman;"><b>11. Use a unique and relevant title and meta description on every page.</b> The page title is the single most important on-page SEO factor. It’s rare to rank highly for a primary term (2-3 words) without that term being part of the page title. The meta description tag won’t help you rank, but it will often appear as the text snippet below your listing, so it should include the relevant keyword(s) and be written so as to encourage searchers to click on your listing. <i>Related bonus tip:</i> You can ignore the Keywords meta altogether if you’d like; it’s close to inconsequential. If you use it, put misspellings in there, and any related keywords that don’t appear on the page.</p> <p style="font-family: times new roman;"><b>12. Write for users first.</b> Google, Yahoo, etc., have pretty powerful bots crawling the web, but to my knowledge these bots have never bought anything online, signed up for a newsletter, or picked up the phone to call about your services. Humans do those things, so write your page copy with humans in mind. Yes, you need keywords in the text, but don’t stuff each page like a Thanksgiving turkey. Keep it readable.</p> <p style="font-family: times new roman;"><b>13. Create great, unique content.</b> This is important for everyone, but it’s a particular challenge for online retailers. If you’re selling the same widget that 50 other retailers are selling, and everyone is using the boilerplate descriptions from the manufacturer, this is a great opportunity. Write your own product descriptions, using the keyword research you did earlier (see #9 above) to target actual words searchers use, and make product pages that blow the competition away. Plus, retailer or not, great content is a great way to get inbound links.</p> <p style="font-family: times new roman;"><b>14. Use your keywords as anchor text when linking internally.</b> Anchor text helps tells spiders what the linked-to page is about. Links that say “click here” do nothing for your search engine visibility.</p> <p style="font-family: times new roman;"><b>15. Build links intelligently.</b> Submit your site to quality, trusted directories such as <a href="http://dir.yahoo.com/">Yahoo</a>, <a href="http://www.dmoz.org/">DMOZ</a>, <a href="http://www.business.com/">Business.com</a>, <a href="http://www.avivadirectory.com/">Aviva</a>, and <a href="http://www.botw.org/">Best of the web</a>. Seek links from authority sites in your industry. If local search matters to you (more on that coming up), seek links from trusted sites in your geographic area—the Chamber of Commerce, etc. Analyze the inbound links to your competitors to find links you can acquire, too.</p> <p style="font-family: times new roman;"><b>16. Use press releases wisely.</b> Developing a relationship with media covering your industry or your local region can be a great source of exposure, including getting links from trusted media web sites. Distributing releases online can be an effective link building tactic, and opens the door for exposure in news search sites. <i>Related bonus tip:</i> Only issue a release when you have something newsworthy to report. Don’t waste journalists’ time.</p> <p style="font-family: times new roman;"><b>17. Start a blog and participate with other related blogs.</b> Search engines, Google especially, love blogs for the fresh content and highly-structured data. Beyond that, there’s no better way to join the conversations that are already taking place about your industry and/or company. Reading and commenting on other blogs can also increase your exposure and help you acquire new links. <i>Related bonus tip:</i> Put your blog at <i>yourdomain.com/blog</i> so your main domain gets the benefit of any links to your blog posts. If that’s not possible, use <i>blog.yourdomain.com</i>.</p> <p style="font-family: times new roman;"><b>18. Use social media marketing wisely.</b> If your small business has a visual element, join the appropriate communities on <a href="http://www.flickr.com/">Flickr</a> and post high-quality photos there. If you’re a service-oriented business, use <a href="http://answers.yahoo.com/">Yahoo Answers</a> to position yourself as an expert in your industry. With any social media site you use, the first rule is <i>don’t spam!</i> Be an active, contributing member of the site. The idea is to interact with potential customers, not annoy them.</p> <p style="font-family: times new roman;"><b>19. Take advantage of local search opportunities.</b> Online research for offline buying is a growing trend. Optimize your site to catch local traffic by showing your address and local phone number prominently. Write a detailed Directions/Location page using neighborhoods and landmarks in the page text. Submit your site to the free local listings services that the major search engines offer. Make sure your site is listed in local/social directories such as CitySearch, Yelp, Local.com, etc., and encourage customers to leave reviews of your business on these sites, too.</p> <p style="font-family: times new roman;"><b>20. Take advantage of the tools the search engines give you.</b> Sign up for Google’s <a href="http://www.google.com/webmasters/">webmaster Central</a> and Yahoo’s <a href="https://siteexplorer.search.yahoo.com/">Site Explorer</a> to learn more about how the search engines see your site, including how many inbound links they’re aware of.</p> <p style="font-family: times new roman;"><b>21. Diversify your traffic sources.</b> Google may bring you 70% of your traffic today, but what if the next big algorithm update hits you hard? What if your Google visibility goes away tomorrow? Newsletters and other subscriber-based content can help you hold on to traffic/customers no matter what the search engines do. In fact, many of the DOs on this list—creating great content, starting a blog, using social media and local search, etc.—will help you grow an audience of loyal prospects and customers that may help you survive the whims of search engines.</p> <p style="font-family: times new roman;">Just like last week, this list could continue well beyond these 21 “DOs.” Your additions are welcome in the comments.</p> <p style="font-family: times new roman;">With this checklist and last week’s list of “Don’ts,” you should be able to develop a good plan of attack for your SEO efforts for your small business.</p><br /><!-- google_ad_section_end -->Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8184833239920286848.post-64660003078566745552008-11-06T08:28:00.000-08:002008-11-06T08:37:39.719-08:00Google guru Matt Cutts discusses how best to optimize your site for Google.Google guru Matt Cutts discusses how best to optimize your site for Google. currently he is the head of Google's Webspam team.<br /><br /><p><embed src="http://www.youtube.com/v/dY7dy9GogVg&hl=" type="application/x-shockwave-flash" width="425" height="344"></embed><br /><br />He joined Google in January 2000 as software engineer.</p>Unknownnoreply@blogger.com0