To many, Search Engine Optimization can be a confusing and frightening process. If you’re a newbie, it can be difficult to understand the do’s and don’ts of SEO and effectively applying them. Here are 8 steps that can get you started on the right track, but know this: SEO must always be applied to a site, it’s not a process that you do only once and then forget about. It requires constant attention.
Step1. Do proper keyword research. Find keywords related to your site, which receive good traffic but have little competition. Use those keywords in your site’s title, description, links, and H1 tags.
Step2. Write content on a regular basis. The search engines, especially Google, love sites that publish fresh quality content on a regular basis. It is crucial for that content to be original!
Step3. Send news stories about your site to social networks like Digg. Social bookmark the articles you write for more traffic and incoming links.
Step4. Work on one way link building. Make helpful comments on related blogs/sites and live a link back to your site, using your main keywords as the link title.
Step5. Send articles to article directories. These can be the posts you publish on your site, or totally new and original articles created especially for distribution. Make sure you write good resource boxes and use the main keyphrase for the link title.
Step6. Submit a press release. Write a good press release regarding your site, or pay someone to write it for you. Include a link to the site, and see all the search engines publishing your link above the search results - in the news section.
Step7. Do link exchanges with similar sites. Although not as powerful as one way links, reciprocal links can still help your site a lot so don’t ignore them.
Step8. Create a sitemap. It is very important that every site has its sitemap as search engines use them to easily rank all your pages.
There you have it. 8 simple steps than can go a long way for your online business. Just remember to apply them on a regular basis, and the traffic will come - in large amounts.