5 SEO Secrets to Get More Sales

We all wish to get targeted traffic to your sites and increase interest and sales in either our products or services and using the top Search Engine Optimization techniques can help us do just that. Here you can find these tips to improve in your sales techniques online.


1. Making sure that you have an eye catching title and description of your site/products/services is the key to receiving a good number of hits through the Search Engines. In SEO language these translate n what we call the title and meta tags so putting the right keywords into your title and description are a good start. Try to find the best combination of keywords to get the most visitors and using a keyword tool is a good idea to getting the best combination for your site.


2. Making a really eye catching headline that will keep your visitor glued to the site is very important and using something like a ‘how to’ or ‘hints and tips’ for example are usually good bait for your targeted traffic. Though you have to find a good long tail keyword that is appropriate for your site for example using a headline that acts like a question your customer might type in such as ‘how to cure arthritis’ for example might work very well.


3. Using clusters of keywords in each page for your traffic to land on is great and also links to various products or pages you want your customers to see using a text or hyper link with a specific keyword that your traffic will be keying in to view. Rather than using the name of the site it is good to use a text link with a keyword linking to the site on a page as this is very search engine friendly.


4. Using Audio and visual images and sounds on your site can really enhance the image of your site and make it much more colorful and attractive to your prospective customers as long as you use the combinations wisely and they are not too obtrusive.


5. Try to include a search box on your blog or site as this may encourage people to stay on your site for longer and if you use an analytical tool like Google Analytics for example hen you can see what kind of keywords your visitors are typing in so you can have an idea of what they are interested in and s even this will work directly or indirectly to your benefit.

SEO Marketing techniques

SEO Marketing is a technique used by professional who want to get your web page ranked high on the search engines. When you choose to implement to your web page with the proper SEO Marketing techniques, you will quickly see the improvements to your customer base and your business. Follow the step by step guide that many SEO Marketing teams supply you and soon you will find that you have the high ranking web page that brings you the business that you want. Professional SEO Marketing Choosing to upgrade your web page to a highly optimized advertising machine is something that many business owners strive for. In order to do this, you should always get the best advice possible. By working with the professional SEO Marketingteam you find here, you will be able to gain the level of web presence that you need for optimal results. SEO Marketing works on a number of different levels. Educating yourself about some SEO Marketing will help you when it comes time to ask questions. Asking the right ones will allow you to be more involved in the process and getting the right SEO plan for you. SEO Marketing Get the SEO marketing that you need when you sign up with a marketing firm that brings you the right information and the end product that you want right on time, every time. When you are ready to build your client base and raise your level of visibility on the search engines, you can do so by getting the right SEO Marketing firm to back you. Check out the information that you see before you right here.

5 Search Engine Optimization Tactics

Search Engine Optimization is not as difficult as you might think although it can be time consuming if you try to do it all yourself.

The Goal of search engine optimization is getting your content listed in all the top positions in Google, Yahoo and MSN for your target keywords. When someone does a search for your particular subject or niche, you want your site or content to be at the top of the pile.

Here are five of my favorite SEO tactics for you:

1. Great Content is the number one factor for getting high rankings and keeping them. Search engines are businesses who supply a product just like any other. The product for a search engine is information and any website that offers quality and new information to the search engines customers usually does well in the rankings. Quality content is vital for SEO success.

2. Keywords are the number one tool for achieving great rankings. Keywords are those words that people search for when looking for products and services. The best keywords are actually phrases that narrow down the search for potential customers.
For example, if you have a site selling toys, you might think ‘toys’ is a great keyword. Wrong! The competition is too great and you would be better looking for something like - ‘toys for girls’ which narrows down the search. So how about ‘toys for girls age seven which narrows it down even more. True, you will have less people searching but those that do will surely be more likely to buy. So do your research into what people are searching for. Amend the text etc on your website to reflect this and watch the sales fly in!’Long tail keywords’ can be enormously profitable if used correctly.

3. On-page Factors and site design will play a big role in the indexing of your site and it’s content. Make sure that all your pages can be reached from your homepage and that no pages are more than three levels away from it.
Ensure that you have all your Meta tags such as title, description, and keywords optimised. Your page title and description should be keyword targeted but remember to make them draw and entice your potential customers to your website. You never get a second chance to make a first impression!

4. Google is the big beast of search engines so concentrate most of your SEO efforts on them. I am not saying that you ignore Yahoo! or MSN, just that you be realistic about which company is the biggest in this market.
Use Google’s Webmaster Tools to fine tune your pages for Google. Google Alerts are also useful to keep up on niche keywords and for comment link-building on any newly created pages that Google has indexed.

5. Link Building is the most effective way to boost search rankings. Make sure you get back-links from other sites related to your market and make sure the ‘anchor text’ is related to your keywords. The anchor text is the underlined/clickable portion of a link.
Don’t forget that linking is a two-way street. Impress the search engines by linking out to high ranked relevant sites in your niche. For instance, I link out to Google webmaster tools amongst many others, to enhance my credibility and to help my visitors.

Directory Submission : one way link building video

Number of quality backlinks i.e links from other websites pointing to your website is a very important aspect to effect your ranking in google and all other search engines.The best way to get quality links is directory submission to good web directories. One way link building by means of directory is explained in the video below.

21 Essential SEO Tips & Techniques

Small Business SEO Checklist: The Do’s

1. Commit yourself to the process. SEO isn’t a one-time event. Search engine algorithms change regularly, so the tactics that worked last year may not work this year. SEO requires a long-term outlook and commitment.

2. Be patient. SEO isn’t about instant gratification. Results often take months to see, and this is especially true the smaller you are, and the newer you are to doing business online.

3. Ask a lot of questions when hiring an SEO company. It’s your job to know what kind of tactics the company uses. Ask for specifics. Ask if there are any risks involved. Then get online yourself and do your own research—about the company, about the tactics they discussed, and so forth.

4. Become a student of SEO. If you’re taking the do-it-yourself route, you’ll have to become a student of SEO and learn as much as you can. Luckily for you, there are plenty of great Web resources (like Search Engine Land) and several terrific books you can read. Aaron Wall’s SEO Book, Jennifer Laycock’s Small Business Guide to Search Engine Marketing, and Search Engine Optimization: An Hour a Day by Jennifer Grappone and Gradiva Couzin are three I’ve read and recommend.

5. Have web analytics in place at the start. You should have clearly defined goals for your SEO efforts, and you’ll need web analytics software in place so you can track what’s working and what’s not.

6. Build a great web site. I’m sure you want to show up on the first page of results. Ask yourself, “Is my site really one of the 10 best sites in the world on this topic?” Be honest. If it’s not, make it better.

7. Include a site map page. Spiders can’t index pages that can’t be crawled. A site map will help spiders find all the important pages on your site, and help the spider understand your site’s hierarchy. This is especially helpful if your site has a hard-to-crawl navigation menu. If your site is large, make several site map pages. Keep each one to less than 100 links. I tell clients 75 is the max to be safe.

8. Make SEO-friendly URLs. Use keywords in your URLs and file names, such as yourdomain.com/red-widgets.html. Don’t overdo it, though. A file with 3+ hyphens tends to look spammy and users may be hesitant to click on it. Related bonus tip: Use hyphens in URLs and file names, not underscores. Hyphens are treated as a “space,” while underscores are not.

9. Do keyword research at the start of the project. If you’re on a tight budget, use the free versions of Keyword Discovery or WordTracker, both of which also have more powerful paid versions. Ignore the numbers these tools show; what’s important is the relative volume of one keyword to another. Another good free tool is Google’s AdWords Keyword Tool, which doesn’t show exact numbers.

10. Open up a PPC account. Whether it’s Google’s AdWords or Yahoo’s Search Marketing or something else, this is a great way to get actual search volume for your keywords. Yes, it costs money, but if you have the budget it’s worth the investment. It’s also the solution if you didn’t like the “Be patient” suggestion above and are looking for instant visibility.

11. Use a unique and relevant title and meta description on every page. The page title is the single most important on-page SEO factor. It’s rare to rank highly for a primary term (2-3 words) without that term being part of the page title. The meta description tag won’t help you rank, but it will often appear as the text snippet below your listing, so it should include the relevant keyword(s) and be written so as to encourage searchers to click on your listing. Related bonus tip: You can ignore the Keywords meta altogether if you’d like; it’s close to inconsequential. If you use it, put misspellings in there, and any related keywords that don’t appear on the page.

12. Write for users first. Google, Yahoo, etc., have pretty powerful bots crawling the web, but to my knowledge these bots have never bought anything online, signed up for a newsletter, or picked up the phone to call about your services. Humans do those things, so write your page copy with humans in mind. Yes, you need keywords in the text, but don’t stuff each page like a Thanksgiving turkey. Keep it readable.

13. Create great, unique content. This is important for everyone, but it’s a particular challenge for online retailers. If you’re selling the same widget that 50 other retailers are selling, and everyone is using the boilerplate descriptions from the manufacturer, this is a great opportunity. Write your own product descriptions, using the keyword research you did earlier (see #9 above) to target actual words searchers use, and make product pages that blow the competition away. Plus, retailer or not, great content is a great way to get inbound links.

14. Use your keywords as anchor text when linking internally. Anchor text helps tells spiders what the linked-to page is about. Links that say “click here” do nothing for your search engine visibility.

15. Build links intelligently. Submit your site to quality, trusted directories such as Yahoo, DMOZ, Business.com, Aviva, and Best of the web. Seek links from authority sites in your industry. If local search matters to you (more on that coming up), seek links from trusted sites in your geographic area—the Chamber of Commerce, etc. Analyze the inbound links to your competitors to find links you can acquire, too.

16. Use press releases wisely. Developing a relationship with media covering your industry or your local region can be a great source of exposure, including getting links from trusted media web sites. Distributing releases online can be an effective link building tactic, and opens the door for exposure in news search sites. Related bonus tip: Only issue a release when you have something newsworthy to report. Don’t waste journalists’ time.

17. Start a blog and participate with other related blogs. Search engines, Google especially, love blogs for the fresh content and highly-structured data. Beyond that, there’s no better way to join the conversations that are already taking place about your industry and/or company. Reading and commenting on other blogs can also increase your exposure and help you acquire new links. Related bonus tip: Put your blog at yourdomain.com/blog so your main domain gets the benefit of any links to your blog posts. If that’s not possible, use blog.yourdomain.com.

18. Use social media marketing wisely. If your small business has a visual element, join the appropriate communities on Flickr and post high-quality photos there. If you’re a service-oriented business, use Yahoo Answers to position yourself as an expert in your industry. With any social media site you use, the first rule is don’t spam! Be an active, contributing member of the site. The idea is to interact with potential customers, not annoy them.

19. Take advantage of local search opportunities. Online research for offline buying is a growing trend. Optimize your site to catch local traffic by showing your address and local phone number prominently. Write a detailed Directions/Location page using neighborhoods and landmarks in the page text. Submit your site to the free local listings services that the major search engines offer. Make sure your site is listed in local/social directories such as CitySearch, Yelp, Local.com, etc., and encourage customers to leave reviews of your business on these sites, too.

20. Take advantage of the tools the search engines give you. Sign up for Google’s webmaster Central and Yahoo’s Site Explorer to learn more about how the search engines see your site, including how many inbound links they’re aware of.

21. Diversify your traffic sources. Google may bring you 70% of your traffic today, but what if the next big algorithm update hits you hard? What if your Google visibility goes away tomorrow? Newsletters and other subscriber-based content can help you hold on to traffic/customers no matter what the search engines do. In fact, many of the DOs on this list—creating great content, starting a blog, using social media and local search, etc.—will help you grow an audience of loyal prospects and customers that may help you survive the whims of search engines.

Just like last week, this list could continue well beyond these 21 “DOs.” Your additions are welcome in the comments.

With this checklist and last week’s list of “Don’ts,” you should be able to develop a good plan of attack for your SEO efforts for your small business.

Google guru Matt Cutts discusses how best to optimize your site for Google.

Google guru Matt Cutts discusses how best to optimize your site for Google. currently he is the head of Google's Webspam team.

He joined Google in January 2000 as software engineer.